Hi, my name is Avery Starks, since 2006 I’ve had the best and worst times of my career leading organizations through the complexities of selling to retailers.
The best advice I’ve learned is to not sweat the small stuff, then I realised it’s all small stuff compared to things that really matter.
The relationships with people that love you most will always be your greatest legacy left behind.
I’ve been fortunate to work for some of the most respected fortune 500 organizations in the retail industry, but what makes me most proud is the impact I’ve made on people’s lives, this is what gives me fulfilment.
I founded Retevo 4 years ago because I wanted to feel something more than just having an accomplished career, I needed to feel that I was truly making a difference in people’s lives. If you are like me, you’ve probably worked for an organization that wasn’t so fun and it was a struggle to consistently deliver your best work. I decided that if I am going to create a company, then there’s no way we’re gonna do it the way it’s always been done. It was actually pretty simple, we created an environment in which everyone could truly be themselves and a culture centered around having fun. It’s impossible to deliver the greatest services the retail industry has ever seen if you don’t absolutely love what you’re doing, and I think winning is always fun.
Today, as I look back on my journey I can admit that there were things that drove me absolutely crazy, like being embarrassed in a buyer’s meeting because our team wasn’t fully prepared to answer the obvious pain points. The most challenging for me has always been making sure we received the most value from our contracted service providers.
Learn more about my unique retail evolutionary approach HERE