Retevo, your Retail Evolution made easy!
Evolving is crucial to improve your retail success
Our Story

Our story began in 2010, as a retail think tank founded by Avery Starks named AS3, members included suppliers, retailers, and service providers. Our common goal was to become more efficient operators at Walmart Inc.
In 2016 Avery Starks was able to utilize those key retail learnings to create new technology and Retevo was born. Avery quit his job, and literally went from the kitchen table to an office space downtown. The passion for starting Retevo stem from his frustration of wanting better execution with retail service providers, and he wanted to help as many people as possible overcoming these challenges.
Building the Retevo family was 100% intentional as Retevo employs diverse and highly talented individuals who love what they do. Avery knew that Retevo would never be the best in the industry if employees didn't absolutely love pushing the boundaries of the status quo.
Meet Avery Starks, Founder
Retevo’s Chief Executive Officer, Avery Starks, is the talented architect of innovative sales concepts and a successful business strategist.
He has served in numerous leadership roles with Crossmark, Acosta Sales and Marketing, Novartis, Dannon, and the King's Hawaiian Company. In these roles, Avery Starks experienced frustration with the performance of retail service providers, which fueled his passion to develop a sure and tested solution.
He founded Retevo to help as many suppliers achieve maximum retail success in the most cost effective manner. Put simply, he wanted to make a difference and contribute powerfully to the new retail landscape.

Our Partners







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What People Are Saying About Us
"Their ability to grasp our challenges, provide new insights and work effectively with us adds significant value to our team"
Retevo is responsive, knowledgeable and experienced in delivering positive results. Their ability to grasp our challenges, provide new insights and work effectively with us adds significant value to our team.
The level of service that Avery Starks provides has been an integral part of helping us fulfill our clients’ in-store, service merchandising strategies and continues to positively impact retail sales. Thank you for all that you do!
Michelle Pawlonek
Vice President, Sales & Marketing - Launch Marketing, LLC
"Retevo literally acted as an extension of our company and collaborated alongside us to not only assist in the manner, but ultimately helped drive the solution for our clients and retailers"
Working with Retevo has been a great experience for the Bay Cities team! They bring years of experience and knowledge to each program.
Retevo literally acted as an extension of our company and collaborated alongside us to not only assist in the manner, but ultimately helped drive the solution for our clients and retailers. We hope to partner with Retevo for many years to come!
Gerald Pevey
Director, Operations - Bay Cities Inc.
"impresses me as being very knowledgeable in the industry and dedicated to solving my issues"
My experience with Retevo has been positive and cooperative so far. Avery Starks impresses me as being very knowledgeable in the industry and dedicated to solving my issues.
I look forward to proceeding with this company and our plan to achieve the expected results from the strategy that has been put in place.
Tanya Lewis
Owner, President & CEO - The Green Glider Company, LLC